Writing Good Web Pages

Writing good web pages for a business website package

When writing content for your business web site package, remember, first impressions are ultra-important. What business website visitors see and read creates an instant impact and that needs to be good!

Visually, the Home Page web design must be attractive and compelling so that website visitors want to find out more about your products or services.

You will want to back this up with stunning graphics and images. But what you write on the page (the website content) is down to you.

When writing content for your business website package Don’t...

Write big blocks of information
Use long sentences
Over-complicate things
Ramble on
Keep repeating the same words
Use a fancy font
Type whole words or sentences in capitals
Use texting language
Get your grammar and spelling wrong!

When writing text on your business website package Do...

Get your spelling right – use the spell checker
Check your grammar and apostrophes with the Spelling & Grammar function
Use the Thesaurus function to give variety to what you write – don’t bore people
Put your most important points first
Break up large quantities of information into short paragraphs – it’s easier to read
Use bullet points to list information – short bursts of facts are more easily absorbed
Be brief and accurate – website visitors won’t want to plough through complex detail
Proof-read what you have written – silly typos diminish your authority
Choose a plain, functional font to give a sound, professional impression
Use paragraph headings – it makes text easier to scan
Insert links to direct your business website visitors to more detailed information
Use links to lead visitors to different pages on your website

What if you’re not confident about writing your business website pages?

You need to be absolutely confident that what you are writing adequately represents the calibre of your business online. You are the expert in your business and you must provide the content and ideas. If you do not feel you can express your business details to your satisfaction, don’t worry.

You can...

Collaborate with a colleague to produce the desired text
Write it yourself and get someone with a good command of English to proof read and edit it for you, or...