Pay Per Click (PPC) Service
With Simplifyweb’s Search Engine pay per click service (or Google Ad Words) we work in partnership with our customers, and, following relevant consultancy, determine key phrases or search terms that are applicable to your business.
Simplifyweb creates an online advertisement campaign that will be placed by the search engines on the results pages, next to the search results, whenever one of your search terms is entered. These are 'sponsored links'. This method of search engine optimisation helps to ensure that your website is highly visible on the search pages and you only pay when a visitor actually clicks on your advertisement.
A Managed Search Engine Pay per Click Campaign...
Simplifyweb manages all of the search engine e.g. Google Ad Words campaign for you, conducting search engine behaviour and search terms analysis to optimise the number of targetted visitors to your website. The service actively works to diminish the number of wasted clicks by effective search engine user analysis for your sector / service and key search term optimisation to maximise the relevance of click throughs to your website and research so that you pay the lowest amount for each click through.
Customers visit your website...
The advantage of this method of search engine optimisation is that you are advertising to customers who are already interested in your product or service. Your advertisement then acts just like a website search page result as customers can click on your web advert to enter your website, find out more about your services or purchase your products.
You can monitor your results.
Using this method of search engine optimisation we can review your search engine advertisement, search terms and the amount you are spending until the results meet your objectives.
You set your own budget.
You decide how much you want to spend on the pay per click advertisement and how much you will pay per click, per day, etc. Your ranking will depend on how much you are prepared to pay for your advertisement and what sort of competition you are facing. We can advise on this.
If the finances work out...
You may wonder what benefit there is to your business in paying for people to visit your website. The overall outcome may be that customers are paying more in the purchase of your goods or services than you are paying out in attracting them to your site. Any advertising campaign costs money but the aim behind it is to increase profits. The profit margin will determine whether this method of search engine optimisation makes good business sense.
