Keywords for Search Engine Optimisation on your Business Website
These are the words or phrases that your customers are most likely to key in to the search box of one of the popular search engines such as Google or Yahoo to look for businesses which provide the product or service they require. You probably found Simplifyweb in this way – maybe you typed in the words, ‘website design,’ ‘business website’’ or ‘web design Birmingham’ and came up with a page of websites providing this service. You may have chosen Simplifyweb because it was near the top – this is where you want to be.
Think about SEO Keywords to incorporate in your website text
- You do not need too many key words or phrases. Choose about 6 which you think represent the words or phrases your customers would use when searching for your business
- Use these words to search online and see if they find the relevant types of business. If some of the words are unsuccessful, think of different ones and try these till you get good results with all.
- Check out the keywords used by your competitors by visiting their websites. Then click on the 'View' button on your toolbar and select 'Page Source'. This will reveal the programming code behind the webpage. Look for the phrase, 'keywords content' (it should be in the first 10 lines or so of text) which will reveal the keywords ‘behind’ the web page that the search engines seek out. You may decide that some of these would be applicable when you create your own website.
Use the SEO Keywords in the content of your website, follow these simple keyword rules
If you act on these simple rules, it can help to make your website more search engine friendly:
- Write the text for your website in the normal way, say what you want to say.
- Next, look at your keywords and see if you have used them meaningfully in what you have written. If you have not achieved this, work them into the text by substituting them for less suitable words and phrases.
- Try to incorporate your key words and/or phrases in the headings and page names you choose
- The text must read coherently and meaningfully, otherwise the search engine spiders will reject it!


